Enterprise Social

Social Enterprise is an organization that applies commercial strategies to maximize improvements in financial, social and environmental well-being—this may include maximizing social impact alongside profits for co-owners.

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Types of Social Enterprise

The category of social enterprise includes several different types of businesses and organisations.

Non-Governmental Organisations with commercial arms

Community-based organisation

Cooperative

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What is a Social Enterprise?

A social enterprise or social business is defined as a business that has specific social objectives that serve its primary purpose. Social enterprises seek to maximize profits while maximizing benefits to society and the environment. Their profits are principally used to fund social programs.

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Benefits of a Social Business

A social business can gain more and better insight into customers' behaviours, sentiments and actions

Better customer relationships

By being a social business, you are seen to be open, transparent, accessible and responsive. If a customer can communicate with a company in real time and through a platform that suits them, then they will feel valued and respected. Better still, if that company exceeds their response expectations, then you don't just have satisfied customers, you have potential brand advocates.

Improved insight

A social business can gain more and better insight into customers' behaviours, sentiments and actions. That, in turn, can create more targeted and relevant campaigns and product development.

Employee satisfaction

A social business allows employees to be part of the conversation, both internal and external. The result is more involved, more collaborative, more motivated teams, who can, and are empowered to, make a difference.

Increased productivity

By encouraging open collaboration and involvement, a social business enables a better flow of communication internally and a culture of getting things done as a team.

More innovation

New ideas are more like to be shared, built upon, developed and put into action. Internally, employees from all parts of the business are empowered to innovate; externally, customers can contribute valuable insight and opinion about product or service development.

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A non-profit organisation that does not rely on grants and donations, but instead earns income through selling goods and services.

An organisation with a strong geographical definition and focus on local markets and services. Community-based organisations are organisations with earned-income activities which are set up, owned and controlled by the local community and which aim to be a focus for local development. Their ultimate goal is to create self-supporting jobs for local people.

An association of people united to meet common economic and social needs through jointly owned enterprises. Cooperatives are organised by and for their members, who come together to provide a shared service from which they all benefit.